The Truth About Chiropractic Marketing: What Works & What’s a Waste of Money
Marketing is one of the biggest pain points for chiropractors — and one of the easiest places to waste time and money. In this episode, Tom Owen sits down with marketing strategist Daniel Carroll to break down what actually works in chiropractic marketing today, what to avoid, and how to get more out of your marketing budget.
They cover the difference between branding and marketing, how platforms like Google and Meta (Facebook/Instagram) function differently, and why consistency and clarity in your message are key to building long-term growth.
In this episode:
- Why most chiropractors overspend and underperform in marketing
- How branding supports but doesn’t replace actual marketing
- Common traps and false promises in digital advertising
- What Google and Meta are really good for (and what they aren’t)
- How to set a budget that works for your stage of growth
- Why the best results come from pairing marketing with a proven system
If you’ve been burned by flashy agencies or feel like your marketing isn’t bringing the ROI it should, this episode is for you.
For more episodes and practice growth resources, visit amcfamily.com.
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